White Papers
Rigorous mathematical frameworks and comprehensive analyses. These peer-reviewable documents establish the theoretical foundations for computational marketing.
The Mathematical Decomposition of Trust
Why “Trust” is mathematically undefined and how f(Commitment) provides computable certainty for conversion prediction. The definitive replacement for 127 years of marketing ambiguity.
Read White Paper →The Dynamic Awareness Function
The complete mathematical architecture for modeling commercial attention: A = [S·R·Π] / [N+L+Θ]. A unified field theory replacing fragmented marketing metrics.
The Inversion Protocol
Market → Math → Market. The systematic process for translating observed market behavior into mathematical constraints and back to actionable strategy.
45,000 Years of Attention
A mathematical archaeology of communication mediums—from cave paintings to TikTok—revealing the invariant physics of human attention across all technological eras.
Funnel Function Institute 