Funnel Function Institute

The Mathematical Architecture of Commercial Attention

Blog

Thought leadership, case studies, and updates from the Funnel Function Institute.

  • The Death of “Trust”: Why Marketing’s Favorite Buzzword is a Mathematical Lie

    Trust is what we call it when we don’t know why they bought. For 127 years, marketing has invoked ‘trust’ without ever defining it mathematically. This white paper introduces f(Commitment)—the computable replacement that decomposes trust into Somatic Certainty (σ), Prediction Confidence (π), and Identity Congruence (Ι).

  • The Purest Execution of f(x) Ever Recorded: The Mint Mobile Case Study

    CASE STUDY • DECEMBER 2025 The Purest Execution of f(x) Ever Recorded How Ryan Reynolds achieved 99.4% identity congruence and turned $87M in ad spend into a $1.35B exit—without knowing he was running the Master Equation. In March 2023, T-Mobile acquired Mint Mobile for $1.35 billion. The deal made headlines for one reason: Ryan Reynolds…