Who We Are

About

The Funnel Function Institute builds mathematical frameworks and autonomous systems for commercial attention.

Our Mission

Marketing has been running on vibes for 127 years. We’re replacing ambiguity with mathematics. Every concept that can’t be computed gets replaced with one that can. Every metric that can’t be measured gets decomposed into components that can. The result: systems that actually predict behavior, not just describe it.

The Founders

🧮

Armstrong Knight

f(x) · Co-Founder

Mathematical architect of the Dynamic Awareness Function and Intent Tensor Theory. Building computable frameworks to replace marketing orthodoxy.

⚙️

Abdullah Khan

Co-Founder

Engineering lead bringing mathematical theory into production systems. Building the autonomous infrastructure that makes the math run.

The Master Equation

f(x) = (B·M·S) / (N+L+Θ) × W

Body × Mind × Soul, divided by Noise + Latency + Theta, gated by Will. Every variable computable. Every relationship measurable. Every outcome predictable.

What We Build

Autonomous Apps

Applications that market themselves, generate leads, and close deals while you sleep.

AI Infrastructure

Claude-powered systems that become the central brain of your operations.

Mathematical Frameworks

Research and tools that replace marketing intuition with computational certainty.

Ready to Build?

Let’s talk about what mathematics can do for your business.

Get in Touch